The Power Of Combining Google My Business And Direct Mail
As a direct mail company, you may be asking yourself what Google My Business, a platform to display your digital business profile, has anything to do with direct mail, a physical marketing tool. In fact, the two marketing entities can be used together to improve your overall marketing efforts.
What is Google My Business?
Google My Business is a business profile you can create as a business owner or marketing manager. You can add your business hours, products, services, website, and more to not only market your business locally but also to communicate to Google that you are an avid marketer looking to improve your business’ marketing efforts.
Google My Business is also a where you can establish your online reputation by collecting reviews and also responding to any negative or positive reviews. Any prospect or general inquirer can look your business online and confirm that your business is legit.
In general, Google My Business is a great way to locally market your business for free and establish an online presence.
The image to your right is our Google My Business profile. You can see our products, hours, over 231 reviews with a rating of 4.9 reviews, and more!
What is the relationship between Google My Business & direct mail?
For any new businesses looking to grow their brand awareness with direct mail, we always, always recommend to create a Google My Business profile before sending a direct mail campaign.
As a new business, your prospects who receive your letters and envelopes, snap pack mailers, postcards, etc will immediately go online to look at your social media profiles, reviews, website and more to learn more about your business and to make sure the services/products you offer are legit. Without an online business profile, you risk deterring and scaring away potential customers.
The worst thing you can do for your direct mail campaign is to give your prospects a reason not to use your business. Our team believes a strong online presence is very valuable and can contribute to the success of your direct mail campaign!
In Conclusion
Google My Business plays an important role in not only establishing an online presence for prospects but also to complement any future direct mail campaigns. As a direct mail provider for over 40 years, establishing your Google My Business profile contributes to the success of your direct mail campaign.
The Addressers is the leading direct mail provider in the nation. Don’t take our word for it, Click Here For Our Google Customer Reviews. Whether you’re in real estate, insurance, education, or any other industry, let our team at the Addressers help manage your next direct mail marketing campaign. With our newly acquired 25,000 sq. ft. facility and our in-house equipment, we’ll be able to print and mail the next day, so you’ll never miss another deadline again.
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