Everything You Need To Know About Residential Mailing
Residential mailing, also known as zip code mailing, saturation mailing, is the direct mail strategy of selecting postal routes in an area and mailing to each address in one or multiple postal routes. You can send your marketing postcards & brochures to all the houses near you at a discounted postage rate to promote new offers, grand openings, new services & more.
Residential mailing is a popular mailing strategy for direct marketers because you’ll be able to build your brand awareness with neighborhoods nearby in a budget-friendly manner. With residential mailing, you’ll also be able to qualify for a discounted postage rate of $0.191 and $0.111 for nonprofits. Ordinary direct mail campaigns through a direct mail house will have a postage cost of $0.304. That postage difference for thousands of mailers can be quite substantial.
Saturation mailing is very similar to EDDM, a USPS mailing strategy, where you choose the routes, get a cheaper postage rate, and blanket entire regions; however, we always recommend to utilize saturation mailing because you’ll address each recipient by name and address and avoid being seen as marketing mail. In addition, saturation mailing comes with the average demographic information of each route.
Sfdu – single family dwelling unit
Mfdu – multi family dwelling unit
Income – average income
Med_hv – median home value
Age – average age
Phwc – percentage of homes with children
With this information, you’ll be able to be more targeted and select the routes that best work for your business and nonprofit. Instead of randomly sending postcards, take advantage of this demographic information to improve your response rates and overall success of the campaign.
In conclusion, saturation direct mail services, also known as zip code mailing, is an effective and very popular direct mail service that will promote your local business in a cost-effective way. At the Addressers, we’ve proudly served restaurants, dental offices, optometrists, orthodontists, roofing companies, contractors, and more with our saturation direct marketing services. Build your brand awareness today!
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At the Addressers, we are a full-service direct mail company so we can help get you residential mailing lists and zip code mailing lists, design, print and mail your marketing pieces. Managing over 5 million pieces a month, our team knows what it takes to work with every industry and manage a seamless direct mail campaign.
Our customers love utilizing our direct mail services because we help them avoid working with multiple companies for a single campaign. We simplify the process in the fastest turnaround times and lowest costs.
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