5 Questions to Ask Every Direct Mail Company
Direct mail is still an effective method of marketing even in a digitally-obsessed society. Direct mail provides a marketing solution to get ahead of competitors by handing its potential customers a tangible, physical advertisement. With the numerous amount of direct mail companies, it is important to not immediately work with a direct mail company without asking a few crucial questions that could make or break your direct mail experience and outcome.
Below are the five questions any company/organization should ask their direct mail provider:
What is the total cost of my direct mail campaign?
a. Make sure there are no hidden costs on the final bill. Does the total cost include postage? If you are not careful, the hidden costs may overwhelm your marketing budget and ruin your Return On Investment (ROI).
Are you a full-turnkey mailing service company?
a. Is the printing, labeling, folding, and sending all done in-house or outsourced to other companies? A full-turnkey mailing service company limits error, friction, and saves you time and money!
What printing capabilities do you offer?
a. Direct mail companies tend to offer both offset and digital printing. There is a growing demand for digital printing, especially variable digital printing, which allows one to customize and personalize your mailing to individual recipients on a one to one basis.
Are you using a mailing list?
a. Mailing lists are important to a direct mail campaign when you offer a unique product or service that pertains to a specific audience. Mailing lists allow you to segment and customize your direct mail to reach certain genders, income, geographic locations, demographic locations and more!
What will my Return On Investment (ROI) be?
a. Unfortunately, this is a very tricky question to answer because each direct mailing campaign could be expected to have a different ROI. Your Return On Investment depends on who you are mailing to, where they are located, what type of mailing you are sending, and how much you will spend on this mailing campaign!
Conclusion:
This is not an exhaustive list of the questions you should ask a direct mail company before going into business with them; however, these questions place you in a better position to understand and find success with direct mail.
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