Variable Data Printing
Personalize your next direct mail campaign with Variable Data Printing!
Get a free quote and start your direct Mail campaign today!
Call (800) 961-4877 from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you
Variable Data Printing, also known as variable imaging (VI) or variable information printing (VIP), is a database-driven method of digital printing that uses software to personalize and customize each printed piece. Customizations include different names, text, graphics, special offers, images and more from one piece to the next! Variable Data Printing can be applied on postcards, posters, envelopes, catalogues, brochures, letters, and more.
Furthermore, studies have shown that personalizing pieces for your recipient elevates your response rates in direct mail campaigns. For instance, personalization has demonstrated that response rates will increase by 300%, as non-personalized mail pieces average 2% while personalized pieces have response rates of 6%. Variable Data Printing is one of the few cost-efficient and time-saving methods to connect with your customers in direct mail and to demonstrate the lucrative one to one marketing strategy in direct mail!
Benefits of Variable Data Printing
Captures the attention of the recipient through personalization of names, special offers, images, and more!
Starts a relationship with a prospective customers and maintain a relationship with current customers
Boosts response rates, ROI, and open rates by evoking an emotional response and giving them a reason to check out your direct mail
Endless customization! Includes variable/changing names, text, graphics, special offers, images and more
Stands out in a cluttered mailbox, avoids being perceived as junk mail and tossed in the trash
Lowers your cost by being more targeted! No longer sending mailings to random people who are not interested in your product/service.
Save you valuable time! Variable Data Printing allows thousands of variable pieces to be printed in an instant.
Sample of Variable Data Printing
A dealership sends out postcards to a past customer, “Joe”, with an offer for newer models, different vehicles, or buyback deals! Within the direct mail, the dealership addresses the customer by name, address, and the name of the vehicle they previously purchased to capture “Joe’s” attention and to evoke an emotional response.
Check out the sample below ⬇
Our in-house and state-of-the-art printing and pressure sealing equipment allows us to guarantee:
Lowest rates and highest quality of any competitors
Full Turnkey Service
Next Day Turnaround Capability!
Work with our team of professional designers to create standard or customizable designs
Take advantage of our up-to-date and accurate targeted mailing lists to get your message to the right recipients
i.e. create the perfect targeted mailing lists by choosing recipients by demographics, income, who recently purchased a car/home, and more!
Complete Mailing Service: Addressers is a full service mailing company that can save you time and money by having all our services in-house including printing, pressure sealing, packaging, folding, and mailing.
And we do far more than just Variable Data Printing!
Addressers is a full-service marketing and mailing company for over 40 years. We are one of the leading providers for mailing in the nation. Our team of professionals can handle your entire campaign from designing, printing, mailing, mailing service, fulfillment service, digital & offset printing, and mailing list service.
Contact our marketing experts if you have any questions about variable data printing and mailing or if you need any assistance with marketing your business/organization.
Call (800) 961-4877 or click here to email us.