Any business, no matter how big or small and in any industry, can take full advantage of direct mail marketing. However, without the proper knowledge and experience with direct mail, there are many common mistakes made by businesses and organizations new to direct mail that may jeopardize the success of direct mail campaigns, wasting valuable time and money.
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Getting your message to the right audience is the foundation for any successful direct mail campaign. Mailing lists contribute to the consistent effectiveness of direct mail campaigns. The two most common strategies for mailing lists are Targeted Mailing Lists and Propensity Mailing Lists. Let the Addressers help you determine which is best for your business!
Read MoreTwo of the most popular forms of direct mail marketing are postcards and letters. As the owner of a direct mail marketing business, I often get asked, “With of the two gets better responses and will help me grow my company faster?”
Read MoreHere are different solutions in which you can ensure that your direct mail marketing campaign stands out from the rest, allowing you to successfully diversify your companies’ marketing strategy and grow your business.
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