Golden Letter Print & Mail Services
get a head start on your next golden letter print & mail campaign!
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Implement golden letters as a part of your direct marketing strategy to guarantee your envelopes get opened today!
The success of a direct mail marketing campaign is all about initiating the conversation with your recipients by revealing your offer or message. We have found that golden letters are a fantastic direct mail solution adopted by real estate agencies & agents and other industries who are looking to guarantee their marketing envelopes get opened. The format is quite simple and entails of two components:
The letter:
A 8.5 x 11 or similar size letter printed single sided in a handwritten font or standard text font. Personalized with their name and property that is of interest. Simple introduction, value proposition, and call to action for clear next steps.
The Envelope:
A #10 or similar size envelope with the mailing address pen written by a real pen, return address printed on the front or back flap (or no return address) & a live stamp.
The Addressers specialize in turnkey print & mail services for golden letter real estate campaigns. This strategy can be adopted by various industries including real estate, insurance, nonprofit organizations, property investors and anyone looking to make sure their envelopes get opened in a cluttered mailbox. Make your recipients feel special with a simple golden letter campaign today.
What Makes A Golden Letter So Effective?
Guaranteed Open Rate
Stand out in a cluttered mailbox with a pen written envelope that gives off a personal touch. Mimic the appearance of an important communication & make sure your envelopes get opened to reveal your letter. These pen written golden envelopes & letters continue to outperform your everyday standard direct mail pieces.
Easy To Outsource
Stop handling your golden letter mailers on your own and find a direct mail provider like the Addressers who can make the entire print & mail process seamless. Provide your list & letter & the Addressers will have your golden letter campaign out by the end of the week. Our print & mail services are turnkey & hands-off for our clients.
Budget-Friendly
Golden letters for real estate marketing is very cost-effective as it only entails a few simple components that won’t break the bank from a letter, envelope & pen written mailing address. There are also potential budget-saving postage options that direct mail houses like the Addressers will offer. Maximize your next direct mail budget!
Simple
These golden letters are simple & will get the job done of convincing your recipients to open up the envelope. Nothing too fancy, expensive or over-complicated but a straightforward & clean letter & envelope that directly communicates your message to the recipient.
Customizable
Golden letter campaigns are fully-customizable based on your needs. Let us know what you have in mind, and we’ll get it done. Whether you want to test different lists, letters, envelope styles & mailing schedules, customize your next golden letter real estate mailing with the Addressers today.
What Are Ways To Personalize My Golden Letters?
Real estate golden letters have a simple formula; however there are various ways to customize and elevate your real estate golden letters. Below are a few options we offer at the Addressers, but if you have something else in mind, please let us know.
And more! Please reach out to our team with your ideas and we’ll give it a shot!
Different color & size envelopes
Back flap or back of the envelope printing
Letterhead on the letter & logo on the envelope
Pen write the mailing & return address
Frequently asked questions about real estate golden letter services
Do you have a sample of a golden letter?
Samples for the golden letter can be found on the top of this page or within our property investor sample page here. Keep in mind the letters are very simple, see below:
“Dear (FirstName), Would you be open to sell your house at [123 Main St] to a client of mine If so, call me on my cell at (999) 999 9999 to start the conversation. We just sold your neighbors house for $.”
Do you have any tips for sending out real estate golden letters?
Yes we do. We recommend keeping the golden letter mailer as simple as possible and not to obsess over every detail from the type of paper, quality of the materials to the messaging. There’s no need to oversell, just ask a simple question with your value proposition and include a call to action from them to take the next steps if they are interested. The beauty of the golden real estate letters is the guarantee the envelopes will get opened.
Why should I outsource my golden letters to the Addressers?
The Addressers is the leading print & mail house for turnkey mail services for golden letter campaigns. Our team takes pride in making the entire direct mail process easy for you and your real estate team. We believe our pricing is also very competitive, and our transparency will make sure you’re familiar of the entire golden letter process from the proofing, mailing & in-home days. Learn more about our capabilities here.
Do you recommend a live stamp?
Yes we highly recommend using a live stamp for your real estate golden letter campaign. When you outsource it to a mail house, you’ll have three options: first class forever (retail rate), first class presort and standard class presort stamps. All three are live stamps that will be affixed on your envelopes. At the Addressers, we recommend to use one of the presort stamps because the presort stamps have no indication of where they are coming from and are very discounted from the forever stamps.
Do you recommend a handwritten/pen written letter?
We do not recommend pen writing the entire letter as this can become very costly to do so and take quite a bit of time to produce it. Ideally you want to keep your direct mail costs down, so the focus and budget should be spent on the envelope’s mailing address. This is where the power of pen addressing comes in as recipients will see your pen written mailing address and feel motivated to open your envelope. We believe it does not matter what is inside your envelope so might as well keep it printed to keep your costs down. We can print the entire letter in a font for you as well.
How can I implement golden letters in my real estate marketing strategy?
If you’re ready to start using real estate golden letter services, we highly recommend our services at the Addressers. Reach out to our team with your list and letter, and we’ll get you quoted, proofed & mailed out in the same week. Contact our team today to outsource your golden letters to the experts.
What Our Customers Say
Larissa, Spalding Laboratories
Justin at The Addressers is great to work with. His responsive and clear communication has allowed our team to quickly execute projects with tight deadlines, and he always provides options for us to move faster, save money, or otherwise improve a project.
Ryan L., Leffler & Associates, Inc.
Addresser has been very good to work with. They've been prompt, professional and their pricing is very competitive I would highly recommend them.
Courtney G., Duddy & Czarnecki
We came to The Addressers in a pinch — first time using a mail BPO, tight deadline, no margin for error. Justin and the team were communicative from day one, answered every question we had about a process we were completely new to, and delivered exactly what they promised. Really glad we found them.
Noel P., Mast Reforestation
I worked primarily with Justin at The Addressers and they were fantastic to work with. The Addressers feel a lot more personal compared to many of the commercial shippers. They have quick communication, quick turnaround time, and are flexible when it comes to forms of payment. Thank you, The Addressers! Would recommend!