Tips on Creating Highly Effective Direct Mail Advertisements
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4 Ingredients of Direct Mail Marketing that Sells
ATTENTION Think about the biggest benefit your product or service can provide and dramatize it.
INTEREST Now that you’ve got your customers’ attention, hold their interest with details about what you’re selling –in short, simple sentences.
DESIRE Give your customer an opportunity to imagine what it’s like to own and use your product, using pictures and/or detailed descriptions. Focus on benefits rather than features.
ACTION Don’t forget to ask for the order. Give a compelling reason to reply or place an order within a reasonable timeframe for the best lead generation results.
5 Habits of Highly Effective Direct Mail Ads
Direct mail marketing can do a lot for you if you follow these guidelines:
THEY’RE SIMPLE A marketing piece has to get someone’s attention. Simple headlines work best.
THEY’RE TIMELY Do you have a timely message for your customers? Use it.
THEY’RE PRINTED ON BOTH SIDES Your Ad has two sides. Use them. Remember to keep it simple.
THEY’RE ATTRACTIVE That way, it might hang on the customer’s corkboard or desktop as a reminder to visit you.
THEY’RE MEASURABLE Ask people to present the ad at a tradeshow for a special discount, add a unique extension to the phone number for tracking purposes and use the card as a mail back postcard.