Tips on Creating Highly Effective Direct Mail Advertisements
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Mailing LIST
List is by far the most important components of successful direct mailer
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Ingredients of Direct Mail Marketing that Sells
ATTENTION Think about the biggest benefit your product or service can provide and dramatize it.
INTEREST Now that you’ve got your customers’ attention, hold their interest with details about what you’re selling –in short, simple sentences.
DESIRE Give your customer an opportunity to imagine what it’s like to own and use your product, using pictures and/or detailed descriptions. Focus on benefits rather than features.
ACTION Don’t forget to ask for the order. Give a compelling reason to reply or place an order within a reasonable timeframe for the best lead generation results.
DESIGN
5 Habits of Highly Effective Direct Mail Ads. Direct mail marketing can do a lot for you if you follow these guidelines:
THEY’RE SIMPLE A marketing piece has to get someone’s attention. Simple headlines work best.
THEY’RE TIMELY Do you have a timely message for your customers? Use it.
THEY’RE PRINTED ON BOTH SIDES Your Ad has two sides. Use them. Remember to keep it simple.
THEY’RE ATTRACTIVE That way, it might hang on the customer’s corkboard or desktop as a reminder to visit you.
We offer Scratch Off Mailer, Pen Addressing Mailer, Hand Addressing Mailer, Variable Data Printing, and more!
THEY’RE MEASURABLE Ask people to present the ad at a tradeshow for a special discount, add a unique extension to the phone number for tracking purposes and use the card as a mail back postcard.
And we offer far more than general direct mail services!
Addressers is a full-service marketing and mailing company for over 40 years. We are one of the leading providers for mailing in the nation. Our team of professionals can handle your entire campaign from designing, printing, mailing, mailing service, fulfillment service, digital & offset printing, and mailing list service.
Check our unique offerings to boost your response rate:
Contact our marketing experts if you have questions about our premier Direct Mail Services or if you need any assistance with marketing your business/organization.
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Addressers Customer Reviews
The Climate Action Reserve, Sana Badalain
Working with Sameh, was such a great experience! He was fast, professional, and very helpful! The postcard was mailed out fast! This is the second year we use the Addressers service and will consider working with them next year as well for mailing out The Climate Action Reserve Annual conference postcards.
California Naturopathic Doctors Association, Kathy Konst
This is the third time I have used The Addressers and worked with Kent and Angelica. They make it soooo easy and professional. The work is great and the prices are in line or better than the comps. Thanks again for the excellent service!
International Deli, Alex Kim
The Addressers and Kent helped us design beautiful menus that were mailed out to nearby neighborhoods and used inside our deli. They also helped us with a postcard marketing campaign that was absolutely flawless. I highly recommend using their direct mail services!!
Jeff Kozek
I have used The Addressers for over 5 years now and they have done a professional, on-time and cost-effective job with my mailings, printing and fulfillment needs. I wouldn't think of going anywhere else. They are the best!