USPS Informed Delivery Services

Digitally integrate your direct mail campaigns through Informed Delivery by the USPS!

The success of direct mail campaigns heavily relies on adapting and trying new strategies to gain any sort of advantage in a cluttered mailbox. These unique tactics to elevate your direct mail include pen written envelopes, oversized postcard/newsletters and digital integrations through informed delivery. Informed Delivery allows direct mail pieces to include a digital sneak peak & a clickable call-to-action that users will receive digitally on a daily basis. With the constant growth in users for Informed Delivery, this USPS platform presents a fantastic opportunity for integrated direct mail campaigns to have a huge advantage over their competitors and at the same time, add convenience for their recipients. Make it easy for your recipients to take the next steps with an informed delivery interactive campaign.

The Addressers is the premier go-to direct mail house for improving print & mail jobs with digital integration, i.e. informed delivery interactive campaigns. Our team takes pride in our ability to facilitate turnkey direct mail services from the informed delivery set up to the printing, mailing & reporting provided at the end of the campaign. Our print & mail campaigns are never the same, so let us know what you need and we’ll get you set up. Optimize your future direct mailers with informed delivery & discover the benefit of a multi-channel direct mail campaign.

Reach out today and find out how our team can seamlessly handle your entire campaign from start to finish. Read a few of our 5-star customer reviews.

How Does An Informed Delivery Campaign Work?

When a direct mail campaign has been set up to include informed delivery, the bulk mail will be scanned by the USPS to identify the unique barcode and to initiate an informed delivery interactive campaign. 

The recipients will then receive a daily email or notification on their app (dependent on if the recipient signed up for informed delivery). 

In that daily notification, the direct mail campaigns set up without informed delivery will have a grayscale image & the direct mail campaigns with informed delivery will come with two things:

1. A ride along image that can serve as a colorful, branded image of the senders choice to grab the attention of the recipients. (see the image to the right)

   • These images are be fully customizable. Highly recommended to use images that match the branding and messaging of the mailer. Image has to be generic for the entire campaign

2. A clickable link to “Learn more about your mail” that serves as a call-to-action link for form submissions, sign ups, any URL website, follow ups and information you want to provide.  (see the image to the right)

   • These links can be fully customizable to any URL. It could be a link to a video, sign up form, contact info form, URL to purchase an item, further about the mailer or service, and more. URL has to be generic for the entire campaign.

   • Recipients will also have the ability to share their campaign via email, text, & social media platforms.

You will then receive the opening and click through rates at the end of the campaign.

How to Create an Informed Delivery Interactive Campaign?

The Addressers will facilitate the set up and integration of your informed delivery interactive campaign. It will be an add on service for your direct mail campaign. A quick recap of the steps to get started are below:

1) Same as any other direct mail campaign, our team will consult with you the list, artwork & direct mail piece we will print & mail for you.

• Our print & mail services are fully-customizable based on your needs. Whether you want to provide the list, materials, additional inserts, let our team know, and we’ll get it done for you. Check out our full list of print & mail services here.

2) Our team can provide a ride along image based on your artwork or you can provide a custom image you want to be used for your interactive campaign when users receive their daily updates.

• We highly recommend a colorful eye-catching image that pairs well with the mailer or is the exact digital artwork.

3) Provide the URL or link you want to use for the “Learn more about your mail” and call to action you want associated with your interactive campaign.

• These URLs or links are typically for form submissions, contact information submissions, phone number to call or text, video for more information, check out pages with discounts applied, specific landing pages, event sign up forms, social media, and more.

Frequently Asked questions about informed delivery USPS services

For an informed delivery campaign, does the link (URL) and ride along image have to be generic?

Yes, both the ride along image and the link for the call to action must be generic for the entire informed delivery campaign. The client has the flexibility to choose what it’d like to use. The Addressers will work with you to make sure the informed delivery interactive campaign is set up based on your specifications.

What direct mail pieces or sizes work for informed delivery?

Any letter sized mailers can utilize USPS informed delivery. To be a letter size, it must be a rectangular shape, at least 3.5 x 5 inches and nothing larger than 6.125 x 11.5 inches. The mailer must also be between 0.007 and 0.25 thickness and weigh less than 3.5 ounces or less. We typically add informed delivery to postcards, letters & envelopes, folded brochures, self mailers & more.

Who benefits from informed delivery in a direct mail campaign?

Everyone from the sender & recipient will benefit from informed delivery. On one side, the sender will be able to digitally integrate their campaign with their mailer and provide a secondary digital touch that is trackable. On the other side, the recipient will get a daily sneak peek of their mailers and the convenience to take the next steps on their phone or their laptop. This very simple addition makes it very seamless for all parties.

How do the recipients who signed up for informed delivery receive their updates?

Recipients who signed up for the USPS informed delivery updates will receive daily notifications through emails, an online dashboard and through the USPS official mobile app for informed delivery.

What is the Ride Along Image used for USPS Informed delivery interactive campaigns?

The Ride Along image is the JPEG image individuals will see in their informed delivery update, and this image is colorful and related to the overall mail campaign. The ride along image can be selected by the sender or the Addressers can develop or suggest a similar image like the mailer artwork.

Recipients will be able to also click on the image to initiate the linked call to action or URL.

Will the Addressers handle the informed delivery setup and IMbp application for the campaign?

Yes, our team will ensure the informed delivery is set up so the mailers will successfully scan for informed delivery. We have the years of experience with print & mail campaigns, so we’ll make sure to get it done in a timely manner.

What are general tips for a successful informed delivery campaign?

Utilize a strong image for the ride along image that is relevant to the overall campaign. This is the same for the URL or call to action that is linked to the mailer as it needs to make sense and be clear what the next steps are once the recipients click on your link. For example, if you’re looking for individuals to sign up for the event, the landing page can include more details about the event including the date, event details, cost, etc with a form submission on the same page.

What are the fees to add an informed delivery interactive campaign?

The Addressers will add a small fee to your campaign for us to manage your informed delivery campaign. Our team will ensure compliance with the interactive campaign, prepare the mail for informed delivery, produce & mail the direct mail campaign and provide analytics regarding the informed delivery campaign.

What are examples of direct mail campaigns that utilize informed delivery interactive campaigns?

Local restaurants or retail stores sending a special, limited offer. Veterinary clinics sending appointment reminders or new potential patients the ability to schedule an appointment. Financial advisor marketing a seminar with an ability to sign up or inquire. And more!! If you’re sending a direct mail campaign with a call to action, an informed delivery interactive campaign provides a valuable next steps for your recipients.

Why is the Addressers the go-to mail house for direct mail and informed delivery campaigns?

The Addressers is one of the best print & mail houses in the US. Our team knows what it takes to make the entire direct mail campaign seamless from start to finish, including the digital integration of informed delivery. Our custom print & mail services so no two campaigns are what separates us from the competition. Discover how we can make direct mail and informed delivery easy for you and your team!