USPS Informed Delivery Services
The number of users in the US who utilize the USPS Informed Delivery service continues to grow at over 70 million nationwide.
Optimize direct mail with interactive informed delivery
As of early 2025, over 72 million active users are registered for the USPS Informed Delivery service, representing a significant portion of U.S. households. This free service, which provides a daily digital preview of incoming mail, has grown rapidly from 8 million users in 2017 to over 60–70 million by late 2024, showing high engagement with daily email alerts.
User Satisfaction: In 2020, 93% of users reported being satisfied or very satisfied with the service.
displays color add and grayscale image of a physical piece, creates engagement and encourages action
no extra fees
Yes, users receive a free daily email, often called the "Daily Digest," from the USPS that previews images of incoming letter-sized mail and tracks packages. These emails typically arrive in the morning and show grayscale images of the address side of letters, while providing status updates on packages.
Or notiicaiton on the app
How to Create an Informed Delivery Interactive Campaign?
What is informed delivery?
digitally preview incoming mail and track packages through email notifications or online dashboard
preview, tracking, mobile access, dleivery management, businesses can use for digital marketing and linksinin the preview
(informed delivery interactive content)
ride along image & learn more link
take advantage of digitalintegration and marketing channel with direct mail
& give them a reason to take action immediately
Frequently Asked questions about informed delivery services
Who benefits from informed delivery?
Everyone
What does not show up in informed delivery?
not standard letter size or shape may not get canned
Is it free?
yes
Who is eligible, businesses & residnetial addresses that sign up.
Email, online & mobile app
How does it work?
When the Informed Delivery application receives a mailpiece scan for an enrolled Informed
Delivery user and the MID or the MID + Serial Number in the IMb is associated with an
active mailer campaign, that user will see customized supplemental content that the mailer
provided USPS.
Do recipients have to enroll? Yes.
generate interactions with informed delivery
What is the Ride Along Image?
JPEG that is dispayed and can include a call to action when the image is clicked on
url that is linked to the ride along iamge and learn more
Will the Addressers handle all the IMbp application for the campaign? Yes
What are hte costs for informed delivery? Free
Tips:
use a strong image, relevant CTA and send it in a timely manner, take advantage of any USPS beneifts they offer
Exapmaples; Retail: Tease a limited-time offer before it hits the mailbox.
Healthcare: Link to appointment scheduling or enrollment portals.
Finance: Reinforce security messaging with a digital preview.3