Propensity Mailing Lists

Drive valuable leads to your business or organization with our propensity mailing lists!

Successful marketing strategies are dependant on reaching the right audience. Most self-developed databases and mailing lists are generally outdated and unprofitable. Propensity Mailing Lists are newly innovative, data-driven marketing solutions that target audiences who are most likely to purchase your product and service. In other words, propensity mailing lists run predictive analytics through consumer lists to predict consumer behavior, brand affinity, and product affinity.

These mailing lists are developed through multi-dimensional sources of consumer behavior, demographics, transactional behavior, purchase intentions, attitudinal indicators, and other data sources. This model allows businesses and organization to gain rich, predictive analytic insight on consumers in order to target a new audience of potential customers.

Benefits of using Propensity mailing lists

• More effectively target consumers who are very likely to act in favor of your products and services

• These mailing lists utilize advanced and merged databases to develop a higher quality model compared to other list developers who rely on single databases

• Target consumers who are unreachable under ordinary mailing lists

• Highest accuracy and overall improved databases to drive higher customer response rates and a marketing campaign’s profitability

• Save money by engaging with a highly-responsive audience and by not sending direct mail to an uninterested recipients!

• Propensity Mailing Lists are ready-to-purchase and do not require data processing and data maintenance, saving your marketing budget.

How are propensity lists compiled

Propensity mailing lists are consumer lists that are filtered with a sophisticated algorithm using industry-specific, multi-dimensional data from industry-leading providers. This advanced data includes attitudinal behavior, actional information, shopping intent, media behavior, brand and product affinities, demographics, and more! This model has produced over 3,500 unique consumer micro-selecting segments. Through propensity mailing lists, companies are able to accurately reach consumers who are most likely to act in favor of their products and services. 

Targeted Mailing List vs Propensity Mailing Lists

Targeted Mailing Lists are for companies and organizations looking to target consumers or businesses who have made actions in the past. For instance, a mortgage company would like to purchase a list of new homeowners, Federal Housing Administration loans, and Veterans Association loans. 

On the other hand, Propensity Mailing Lists are for companies and organizations looking to target consumers who are predicted to make an action based on past behaviors, transactions, attitudinal and media behaviors, and more! For instance, a supplement company would like to purchase a list of fitness enthusiasts based on consumers who have demonstrated a likelihood to be interested in fitness through signing up for a gym, watching workout videos online, purchasing your competitors’ supplements, and more. 

Who would you like to reach and contact?

And we do far more than just Propensity Mailing Lists!

The Addressers is a full-service marketing and mailing company with over 40 years of experience. Our team of professionals can handle your entire campaign from designing, printing, mailing, mailing service, fulfillment service, digital & offset printing, and mailing list service.

Check our unique direct mail offerings:

• Pre-Mover Mailing

  • Pre-Mover Postcard Samples

• Solar Mailing

• Class Action Mailing

• Business Reply Mailing

• Snap Pack Mailer

  • Snap Pack Mailer Forms

• Door Hanger Mailer

• Mortgage Mailer

  • Mortgage Mailer Samples

Contact our marketing experts if you have questions about our Propensity Mailing Lists or if you need any assistance with marketing your business/organization. 

 Call (800) 961-4877 or click here to email us.