Hand Addressed Vs Pen Addressed Direct Mail
here’s a video of our pen addressing machine in action!
Direct mail marketing is all about finding the right marketing mix and adopting the newest and latest trends. These new trends become widely adopted by many industries that utilize direct mail because of the improved open and response rates that result from these strategies. Two of the latest direct marketing strategies that continue to be very popular are hand addressed and pen addressed envelopes.
Hand Addressed Direct Mail
One of most popular trends in direct mail marketing is a hand addressed envelope and letter. Hand addressing is an amazing direct mail solution that helps eliminate that “junk mail” look and adds a sense of personalization that most direct mail pieces lack. Hand addressed envelopes help make the mailing piece appear to be sent from a family or friend, immediately increasing the interest and desire to open the mailer. It also adds a sense of importance and effort you made to send the mailers to these prospects.
However, having an employee hand address each envelope and handwriting each letter takes a lot of time. In addition, you risk the chances of human error and making mistakes such as writing the wrong address or the wrong name. Another disaster scenario is inserting the letters into the wrong envelopes for the entire campaign. Might as well throw your marketing budget down the drain.
Pen Addressed Direct Mail
At the Addressers, we offer the solution of pen addressing, real pen, or auto pen addressing services. Our pen addressing envelopes are the perfect alternative to hand addressing envelopes. Not only is our auto pen addressing cheaper than having a person hand address each envelope but also our technology has quicker turnaround times along with no chances of any mistakes.
You may be asking yourself how our pen addressing services work?
The Addressers have the latest pen addressing machines and technology which utilizes a mechanical arm holding a pen. You can replace this pen with any type of pen including sharpie. We offer various fonts for you to select for the addressing of the envelope. Check out the video at the top of this page.
Regarding the letter, we can pen address envelope and pen write the direct mail letter for you; however, this can get quite expensive and, in direct mail, it’s all about finding ways to cut costs. We recommend to print the letter in a font that looks exactly like the pen addressing on the envelope. The only time we advise you to pen address the letter is when you already sent out handwritten letters before, and you have an understanding of the results you may get. Any test campaign or first time mailers should print the letter in a handwriting font to avoid costs.
Our pen addressing envelopes and letters are currently one of our most popular mailer for many industries including the real estate industry. Although we are unable to share our customer data, our clients consistently are coming back to us with reorders and raving reviews about our real pen envelopes and letters. Don’t take our word for it. Click here to read our Google customer reviews.
In Conclusion
Pen addressing direct mail, auto pen addressing direct mail, or real pen direct mail is currently a very popular mailer in many industries. The popularity of this type of mailer is evidence of its proven success. It’s a great alternative to hand addressing, and an effective way to improve your responses and show your prospects you care.
The Addressers is a full-service direct mail company with over 40 years of experience. We can handle your entire campaign from start to finish from the mailing list, design, print to mail. Our team will help you avoid working with a print shop, mailing list compiler, mail house, and more. Outsource to the Addressers today.
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