Money Saving Tip For Your Next Direct Mail Campaign
Due to the pandemic, businesses and nonprofit organizations of all sizes are forced to make more cost-effective marketing decisions to minimize their costs. For many businesses and organizations, direct mail is a key component of their marketing budget. Unfortunately, direct mail is not cheap, and with economic uncertainties, it’s very important to maximize every marketing dollar.
Whether you send direct mail on a weekly basis or you plan to mail your very first direct mail campaign, it is important to know the postage or cost to send your mailer makes up the majority of your cost.
Fortunately, if you work with a direct mail company like the Addressers, our team knows what it takes to minimize your postage and overall costs.
Important Note: Companies sending their own campaign are required to send their mailers as first class. You would need to open a bulk mail permit at the Post Office to send campaigns out as standard class. The difference between the two is the costs and the time it takes to be delivered. First class can arrive in 1-3 days while standard takes 1-2 weeks; however standard postage can save you quite a bit of money.
Below is a quick 2021 postage breakdown of the most basic direct mailers from postcards to letters and envelopes.
4x6 Postcards
When a campaign is managed in-house, 4x6 postcards are required to be sent out with a first class postage of $0.36 each. There is no reason to send a 4x6 postcard at a slower standard class rate.
If you outsource your 4x6 postcard campaign to a direct mail company, they can send them out with a first class postage of $0.285 each. Saving you $0.075 for each postcard you send out.
Postcards 8.5x5.5 to 6x11
The 8.5x5.5 is the most popular size for postcard direct mail campaigns. These postage costs also apply to any postcard smaller than 6x11. Businesses sending their own postcards are required to send via first class postage with a cost of $0.55 for each postcard sent out.
If you outsource to a direct mail company, you will pay a postage of $0.304 for standard class and $0.45 for first class postage. Saving you either $0.246 or $0.10 for each postage. Let’s say you send out 5,000 postcards, a direct mail company like the Addressers can save you $1,230 just with standard class postage.
Any Postcards Larger Than 6x11
These oversized postcards, managed in-house, are required to be sent out as first class postage of $1.00 each. Working with a direct mail company like the Addressers, you will be able to send out these postcards with a first class postage of $0.774 or with standard class of $0.726, saving you $0.266 or $0.274 for each oversized postcard.
Letters & Envelopes
Letter and envelopes are sent out under the same postage costs as 8.5x5.5 postcards. Self-managed campaigns will be forced to be a first class postage of $0.55. A direct mail company can save your budget with first class postage of $0.45 and standard class postage of $0.304.
In Conclusion
Only direct mail companies have the mailing permits with the USPS to help businesses and nonprofit organizations cut costs on postage. Anyone sending their postcards, letters and envelopes are required to pay retail postage costs. Even with additional fees, outsourcing to a direct mail provider will still save you money and most importantly your time.
Don’t waste your precious marketing budget on postage costs that can be easily avoided. Outsource to the Addressers today.
The Addressers has over 40 years of experience serving almost every industry with their direct mail marketing campaigns. Whether you need to send postcards, letters and envelopes, invoices, fliers, etc, our in-house capabilities and years of experience will save you time and money. We believe we are only as good as our last review. Read a few of our 5-star customer reviews.
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