Proven Restaurant Postcard Design Tips
Grow your customer base with cost-effective & proven direct mail postcards today!
Traditional restaurant marketing strategies such as direct mail is far from dead. With the recent overflow of digital marketing with social media and email marketing, direct mail is a great marketing alternative to diversify your restaurant’s marketing budget. With the recent re-opening of indoor dining and the economy, direct mail is a proven marketing strategy to inform your neighbors that you are now open with new menu items, coupons, and more. Send weekly promotions, discounts, and coupons to build your brand awareness and to stay relevant with your local consumers.
The Addressers is one of the best direct mail houses with over 40 years of experience. We’ve helped many restaurants across the nation with their direct mail marketing. Our capabilities include restaurant postcards, restaurant brochures, restaurant menus and more. Whatever you see in your mailbox, we can print and mail it for you.
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Below are a few restaurant postcard tips that will help improve your next restaurant direct mail campaign:
Always Include A Special Offer or discount
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Give your prospects a reason to check out your restaurant for the very first time. A special offer can include a buy one get one free item, free desert, $10 off with any purchase, etc. There is nothing more enticing than seeing “free” or “$10 off”. This initial loss you take with offering these discounts gives you the opportunity to impress your prospects and to secure a “life-time” customer who will always seek your restaurant when they are craving a particular type of food. These newly captured customers will not only come back again but also they will be recommending your restaurant whenever a friend, coworker, or family member is in the area.
Add Eye-Catching Images Of Your Food and menu items
Hire a professional photographer to take high-resolution photos of your food. Display these delicious images on your postcard to invoke an emotional response from your target audience. Postcards and brochures present the perfect opportunity to showcase your menu items and to get these images directly in the hands of neighbors near your restaurant. One way to really damage your restaurant postcard mailing campaign and your restaurant’s image is to send unprofessional, unappealing photos of your food.
Include a sense of urgency to your special offers
Adding words like “limited time offer” or set expiration dates to the coupons that you send out on a restaurant postcard campaign further persuades your target audience to act soon. Direct mail postcards can be forgotten over some time and lost in a cluttered pile of postcards. By adding a sense of urgency, prospects are given a choice to act in the immediate future. They know the offer is slowly expiring, so they have to quickly decide if they want to try out your restaurant.
Take Advantage Of Saturation Mailing
Saturation mailing is the perfect mailing strategy for a restaurant looking to send out postcards at a discounted postage rate. This mailing strategy can help you target entire neighborhoods right by your restaurant. Depending on the type of restaurant, there is no need to target a specific type of prospect and waste money on a consumer mailing list. Generally, your restaurant serves every type of households as everyone can enjoy your restaurant and what you have to offer.
Repeatedly target the same or different neighborhoods on a monthly basis and test out new designs, target audiences, special offers and more, until you find the best combination that results in the best responses.
In Conclusion:
The Addressers is one of the leading providers in direct mail for restaurants in the nation. With over 40 years of experience, our team knows what it takes to create a winning campaign for your restaurant. Our in-house capabilities allows us to offer the lowest costs for any restaurant postcard or restaurant brochure mailing campaign. I truly believe these restaurant strategies can really help market restaurants in these current times.
Remember, you are not alone! There are direct mail companies, like Addressers, that can provide restaurant marketing services to help you out.
On a final note, stay positive as this crisis will pass! Stay in contact with your neighbors and keep your restaurant afloat by adapting and continuing to market your business. Good luck!