Understanding The Value Of A Strong Google My Business Profile
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A Google My Business profile is very important to establish for any business or nonprofit organization of all sizes and for anyone looking to establish a presence locally and on a national level. This online profile will not only serve as a way for new prospects to discover your services but also as a way to convince individuals to commit and utilize your services & products.
A Google My Business profile will serve as a platform to collect reviews from your customers, link your website, include hours, an address, phone number, provide updates and almost every relevant information regarding your business and organization. It’s a one-stop-shop for displaying all your information.
Below are a few reasons why maintaining and updating your Google My Business profile is very valuable:
organic marketing
Google will reward and promote a Google My Business organically if you’re consistently maintaining and updating your profile as they observe your business and organization as one who is making an effort to provide valuable updates to individuals making Google searches. It is also very important to make updates and additions to your website to communicate this same effort for your organic, SEO marketing.
The value of organic marketing cannot be understated, so might as well take advantage of this opportunity presented to all new businesses and organizations.
Boost your reputation
A Google My Business profile is a fantastic solution for collecting credible reviews from your customers and past clients. These testimonials are reviewed by Google to make sure they are not only valid but also not spam.
These days, individuals will make a decision whether or not to utilize your services and products based on past reviews as everyone can claim they offer the “best services and products’ but only a few can back it up with great customer testimonials. When searching your name, your prospects will be able to see your list of testimonials from the best, worst, and recent reviews.
It’s never too late to start, collect your first review today!
displays services and products
A Google My Business profile offers the customization options to include as many services and products you offer, so individuals browsing your profile are able to check out what you have to offer even before they click on your website & even click on a “Learn More” option to send them directly to your website.
You’ll also communicate to Google specific keywords of services and products that will be on your website.
complements your direct mail marketing
A Google My Business profile is a fantastic complement to your direct mail marketing efforts as you’ll be able to back up your claims & reputation about your services & products with a strong online profile. It’s almost a guarantee that individuals and businesses will do an online search on Google about your business before they make a decision to give you a call, give you their business or commit to a service/product you offer.
In Conclusion:
Our team at the Addressers believes a Google My Business profile is very important for any business and nonprofit looking to have a strong presence in their local community. A fortified online profile will organically advertise your services & products and at the same time complement your other marketing efforts, such as direct mail.
Establishing a Google My Business profile is very essential for any business and organization looking to send direct mail. Once you have your Google My Business profile up and running, our team can walk you through the process of starting a direct mail campaign. Learn more about our full turnkey direct mail services here.