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Direct Mail Guides

Direct Mail Guides

Direct Mail Tips and Guidelines

How to Create A Political Direct Mail Postcard That Wins Votes!

Political marketing campaigns are constantly oversaturated with TV ads, blast junk emails, digital ads, and more. Looking for a way to stand out of this digital clutter and connect with potential voters on a more personal level? Would you like to blanket an entire geographical area with your name and message? Political direct mail postcards is a cost-effective and proven solution that should be taken advantage of in every political campaign.

The Tips Below Will Help Create A Winning Political Postcard

  • Personalization! Addressing your audience by name and address, ex: “Hey John”, creates an instant personal connection!

  • Use a customized mailing list! Design a mailing list utilizing voter data that will get your political postcards in the hands of potential voters.

    • Don’t waste your money sending political postcards to people who would never vote for you

    • A bad mailing list is guaranteed to ruin any political mailing campaign!

  • Quickly let your audience know what you stand for/why you are running! You only have seconds to convince your audience to vote for you.

  • Plan ahead and mail at engaging times! Drop dates of the postcards should be around collection points such as voting dates, early/absentee voting dates, and fundraising deadlines. 

    • Sending mail after these key collection dates are potentially useless!

  • General Goal of Political Postcards: Make yourself known through name awareness, what you look like, what you stand for, and potential negative points about opponents.

Conclusion About Political Campaign Mailing

Political Postcard Mailing is a proven tactic that all political campaigns should take full advantage of! Political postcards can help you achieve your marketing goals at a fraction of a cost compared to any other form of marketing. Make your next political campaign a victory!

Click Here to learn if Political Campaign Mailing can win you votes!

If you have more questions about political direct mail postcards or need any help with your marketing campaign, feel free to call the Addressers marketing experts at (800) 961-4877 or send an email to