Everything You Need To Know About Bulk Mail Catalogs
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Direct mail catalogs and booklets are a fantastic direct mail product that can be used for many purposes from marketing, notifying and providing a lot of images and text in a professional manner. Bulk mail catalogs are also great direct mail solutions because of their flexibility in sizes, # of pages, paper finishes, mailing them on their own or in an envelope and more. Whether you’re a business marketing your products or providing updates to your nonprofit members, take advantage of direct mail catalogs and bulk mail booklets today.
The Addressers has proudly partnered with many businesses & organizations to assist with the production, fulfillment & mailing of catalogs & booklets. Not only do we have the capabilities to print & mail them out but also we have the flexibility to just serve as a mail house and receive printed materials. We take pride in being able to help almost all booklet direct mail campaigns based on our clients’ needs. After years of experience with bulk mail catalogs, our team of direct mail experts have learned a few things that all businesses & organizations should keep in mind when mailing out catalogs.
Below are a few notes your organization and business should know about bulk mail catalogs.
Catalogs come in many different sizes and # of pages
Catalogs & bulk mail booklets come in various # of pages and size you want to go with. Catalogs and booklets are printed in pages of 4, so you can send 8, 12, 16, 20 pages, and more. Any 4 page booklet request is highly recommended to use the more cost effective option of a single sheet of 11 x 17 or two pages back to back.
Common sizes for booklets are 8.5 x 11, 6 x 9, 8.5 x 5.5, 10 x 7. The Addressers takes pride in offering many different sizes, so please reach out with your custom booklet requests.
Figure out the purpose of the booklet or catalog
Catalogs & booklets are very useful because you can include quite a bit of information and images, but you need to keep in mind the cost will vary quite a bit so you need to really narrow in on what info do you want to convey & what do you want your recipients to get out of the catalog. Once you determine the purpose of the catalog, you and your design team will have more guidance and understanding of what to include.
Catalogs are also not cheap, so it is vital to send it to the proper mailing list who can find the most use of the catalog & booklet and be the most responsive from the mailing.
Understand the postage differences
Catalogs & booklets can be mailed in many different ways depending on the size, finish and # of pages and whether you want to mail it in an envelope, poly bag, poly mailer or on it’s own, and all these different choices will determine the postage.
For example, if your booklet or catalog mail campaign has a size of 5.5 x 8.5 or 6 x 9 & under a 1/4 inch thick, it will qualify for the “letter rate” postage or one of the lower postage rates. Any final mail size with or without packaging over over 6 x 9 will qualify for the “flat rate” postage will triple your postage fees.
You also have the alternative of taking those flat size catalogs and folding those in half to a size to qualify for the lower “letter rate” postage. For example, you can take a full sized catalog at 8.5 x 11, fold it and tab it in half to 8.5x5.5 to save a tone of money on postage.
What is a saddle stitch booklet?
A saddle stitch booklet is a booklet bounded by two or three staples. They come in 8 pages up to 64 pages and more. A saddle stitch catalog or saddle stitch booklet is typically the most common type of catalog that is used as it is more cost effective than a perfect bound booklet.
At the Addressers, the majority of our booklets are saddle stitch as they are cheaper and still of great quality.
Why is it important to outsource catalog mail campaigns?
Direct mail catalogs and booklets are one of the many direct mail pieces you should outsource. There is unquantifiable amount of convenience and also a huge savings in printing & mailing with direct mail providers who offer one stop shop services. Direct mail houses will be able to maximize your budget and advise the best ways to save money and still keep a high level of professionalism.
The Addressers is one of the best turnkey booklet & catalog producers and mail houses. We know what it takes to create a winning booklet campaign from start to finish. Our direct mail services are fully customizable based on your needs. We can produce the entire booklet campaign from start to finish or receive the catalogs and serve as fulfillment house for you.
Leave it to the direct mail experts! Learn more about our other direct mail capabilities.