How To Send Mail To An Entire Neighborhood?
Whether you're looking to notify your neighbors of an upcoming event, update residents of real estate purchases in the area, or your required to send a mailer due to compliance reasons, bulk direct mail campaigns continue to be the go-to method for reaching residents and neighbors in a specific, large area. Direct mail is tangible, personable and cost effective for targeting neighborhoods in a timely and budget-friendly manner. You can even pair it with digital marketing efforts to bolster your overall campaigns.
The big question is, how does one send bulk direct mail to an entire neighborhood or zip code or city? It can be quite a daunting task, but thankfully these neighborhood mail campaigns are easy to simplify and outsource to a local mail house.
Contact us to start your neighborhood mailer today!
Call (800) 961-4877 for a FAST QUOTE from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you:
Who would you like to target?
Direct mail has the capability to target specific consumers, businesses, all residents, new movers or homeowners within the areas you’d like to target. You can also reach everyone in an area for a further discounted postage as you’ll be able to follow carrier routes and the postage will go down to a rate that is lower than the standard bulk postage rates.
You will also have to specify the areas you want to reach from an entire zip code, an outline on a map, a X-mile radius around an address, zip codes, counties and more. Narrow it down to the exact areas you want to send your bulk campaign to.
Here are a list of targeted list options the Addressers offers.
What Would you like to mail?
Depending on the purpose & budget of a neighborhood campaign, direct mail offers many different mail types from postcards, flyers, brochures, catalogs, letters & more. Below are a few mailer types that are frequently used for neighborhood direct mail campaigns:
Direct Mail Postcards: budget-friendly, attention-grabbing, comes in many different sizes & cardstock finishes, cheapest option for direct mail
Direct Mail Brochures: a lot of room for content, images, & can be mailed on it’s own or in an envelope, sizes vary from 8.5x11 to 11x17
Direct Mail Letters: formal approach, can hold many pages, great for compliance campaigns of notifying nearby neighbors.
Take advantage of the flexibility for your next campaign to notify your neighbors. Here is a list of mailer types the Addressers offers.
Finding the right mail house
Direct mail is a fantastic solution but can be quite complicated as these neighborhood campaigns require the knowledge and understanding of design, printing specs, postage knowledge and USPS requirements. Don’t be discouraged as thankfully these neighborhood direct mail campaigns can be easily outsourced to direct mail houses that will keep your budget intact.
To find the proper direct mail house, you should look for the below:
1) Cost Effective: Print & mail houses will be able to help you qualify for discounted postage for your direct mail campaign. These savings can be quite substantial if your mailer is to residents & businesses in a small area.
2) Proper Communication: Make sure the mail house communicates to you each step of the campaign and also the costs of your entire mailing. You want to understand the process and also the turnaround times and expected in-home dates. The majority of your neighborhood mailing will be hands off so proper communication and transparency is very important.
3) Turnkey Services: Find a direct mail provider that will be able to handle your entire campaign from start to finish from the list, design, print & mail. The convenience of working with a single mail house cannot be understated as it’ll simplify the entire process.
Before committing to a direct mail provider for sending mailers to your neighbors, properly screen and speak to a representative to make sure you found the right place. Direct mail is not cheap so do your due diligence and research to find the proper mail house.
Who Are The Addressers?
The Addressers is one of the leading providers in direct mail and turnkey print & mail services from the list to the mailing. We believe to be the go-to mail house because of our ability to be flexible based on our clients’ needs. No two campaigns are the same for us, so let us know what you need and we’ll get it done. Our team has over 40 years of experience in direct mail, so we know what it takes to create a winning campaign that also minimizes your costs and fees.
Partner with the best today! Learn more about our neighborhood mailers today.