Does Snap Pack (Pressure Seal) Mailer works?
The simple answer is Yes. Snap Pack Mailer works. However, it is not for everyone. Snap pack (pressure seal) form has a limited space for information and pictures. Most common forms are 8.5” x 11” or 8.5” x 14”. You can print both sides or print on single side only depends on forms. The form is self sealed using a pressure sealer machine. If you have a simple marketing message and limited number of pictures, snap pack mailer is cost efficient way to deliver your message. It doesn’t require an envelope nor tabbing process to seal them for mail. Also, it is pretty easy to open, and people are already used to receive snap packs from IRS tax refund, school grades to tax forms from banks.
What limits usage of snap pack is it’s space to put information. You are basically limited to about one page of letter with some picture if needed. For example, if you are a real estate agent who want to show case a “For Sale” property with nice pictures, postcard is better option. Also, if you have several pages of message to include in the mailer, it is not possible for snap pack mailer. Snap pack cannot have any inserts inside of the self sealed mailer.
Our company, Addressers, produces over 100 thousands of snap pack mailers for our clients every weeks. Here are some industries that uses snap pack with good results:
Auto dealers (simple message only)
Legal - Lemon Law
Vehicle Recall notice
I also want to mention that often these clients switch formats from snap pack to letter and envelope to see which format produces better ROI. Letter and envelope is more expensive to mail (about 5 cent extra per piece or 10% higher in total cost), but if letter and envelope results in 10% or higher in response rate, ROI is the same.
Direct marketing is all about testing, testing and testing. Consumer tastes and market condition often changes, so it is important to keep testing the market. Don’t wait until your response rate is already low. Successful companies continue with testing while the current direct mail is successful.