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Direct Mail News and Tips

Does Snap Pack (Pressure Seal) Mailer work?

The simple answer is YES. The snap pack mailer is a cost-efficient way to deliver your message! Whether it is from IRS tax refund or school grades, this simple yet effective design symbolizes importance and immediately grabs the attention of the receiver! Not only is it easy to open but also this type of mailing does not require an envelope nor tabbing process to seal the mailer, which will save you time and money and get your message to the hands of the audience quicker!

The most common forms of snap pack mailer include the sizes 8.5” x 11” and 8.5” x 14”. Depending on the size, you can print on either both sides of the form or print on only on a single side. And the form is self sealed using a pressure sealer machine!


How do I know if snap pack mailer is the solution for my marketing needs?

Its simple, if you have a simple marketing message and open to use a limited number of pictures in your mailing, the snap pack mailer is perfect for you! You are limited to about one page of letter with a picture if needed.

On the other hand, if you are a real estate agent who would like to showcase a “For Sale” property with beautiful photos of the property, I recommend to use our Postcard Mailing in order to maximize your ROI!

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The Addressers continues to produce over hundreds of thousands of snap pack mailers for our clients every weeks. Here are some industries that successfully use snap pack mailer to get excellent results:

  • Mortgage

  • Tax Resolution

  • Auto Dealers (simple messages only)

  • Insurance

  • Banking

  • Commercial Loan

  • Legal - Lemon Law

  • Tax Forms

  • Vehicle Recall Notice

  • Refund Checks

*These clients often switch formats from snap pack to letter and envelope mailing to experiment on which format produces better ROI! Letter and envelope is more expensive to mail (about 5 cents extra per piece /10% increase in total cost), but if letter and envelope results in 10% or higher in response rate, the ROI is the same!


Direct marketing is all about testing, testing and testing. Consumer tastes and market condition are constantly changing, so it is important to keep experimenting with the market. Don’t wait until your response rate is already too low!

Click Here to learn if Snap Pack Mailer is right for your company.

If you have more questions about direct mail postcards or need any help with your marketing campaign, feel free to call the Addressers marketing experts at (800) 961-4877 or send an email to sales@theaddressers.com