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Direct Mail News and Tips

3 Key Benefits of Targeted Mailing Lists

Imagine sending your direct mail randomly. The chances of you realistically placing your direct mail in the hands of potential customers are slim to none. In fact, the majority of this direct mail campaign would immediately be placed in the trash and labeled a failure. Luckily, we live in a connected world where there are plentiful amounts of information about your potential customers. With this information, we could segment these potential customers into target mailing lists based on demographic, geographic, geo-demographic, psychographic, behavioral and many more segments. 

 A targeted mailing list will boost response rates and help you reach your marketing campaign goals! Ultimately, targeted mailing lists will lead to a successful direct mail campaign for the following reasons:

  1. Reach a specific, niche audience:

    A targeted mailing list allows your mailing campaign to reach a specific audience. Moreover, you could narrow down your lists to the smallest of details. For instance, you are a car dealership who would like to send out a postcard to family households with at least two kids, an annual income of atleast $150,000, and the segment of this list could continually get as specific as you would like it to be.

  2. Saves you money 

    A targeted mailing list will save you money! Your marketing budget is essential to your business and any money saved allows you to use these valuable resources elsewhere. Utilizing targeted mailing lists, your direct mail will no longer be sent to random audiences that have no interest to your product or your service but potential customers who will more likely take action.

  3.   Boost Response Rates and ROI 

    The ability to reach a niche audience who are looking for your particular products and services creates a greater likeliness of them taking action based on your direct mail.  This personal targeting of potential customers will not only boost response rates but also produce a better return on investment (ROI) because they have a higher probability of being interested in what you have to offer.

Conclusion About Targeted Mailing Lists

Targeted mailing lists will elevate your next direct mailing campaign because it reaches a specific audience, saves you money, and boosts response rates and ROI. Take advantage of targeted mailing lists!

Click Here to learn if Targeted Mailing Lists are right for your company

From consumer mailing lists, business mailing lists, automotive mailing lists, new mover lists, ethnic mailing lists, and more, the Addressers offers customizable, highly accurate targeting lists that will allow you to make the most out of your next mailing campaign!

If you have more questions about targeted mailing lists or need any help with your marketing campaign, feel free to call the Addressers marketing experts at (800) 961-4877 or send an email to