Worth The Additional Costs? Expensive Materials For A Direct Mail Campaign
As one of the leading direct mail companies in the nation, our team has over 40 years of experience assisting with many different industries with their direct mail campaigns. Sending around 5 million pieces a month, businesses and organizations love to use our services because we provide the best, honest advice to save you time and money. Cick here to read our reviews!
Our team takes pride in helping our customers make the most out of their marketing budget. Whenever the opportunity presents itself, we always advise avoiding unnecessary costs. This blog will breakdown whether expensive materials are worth the additional costs or not.
Are expensive materials worth the extra costs for a direct mail campaign?
In short, the answer is NO. We believe more expensive paper or envelopes are NOT worth the additional costs. We recommend to go with the standard paper and envelopes, which is already a great quality as is. The extra money you spend on better paper or envelopes will not equal the return on investment. Direct mail is already expensive as is, so avoiding unnecessary costs are crucial for the rest of your marketing budget.
If you’re looking for other direct mail strategies to help stand out in a mailbox, there are better alternatives than spending more your budget on higher quality materials. Depending on the purpose of your campaign and what you plan on mailing, there are many direct mail strategies that can improve your campaign. For instance, our team recommends pen addressing the envelopes, using a handwriting font for the envelopes, addressing each recipient by name such as “Hey John” or “Hey Sarah” for each postcard or letter, adding Google Street View images, and personalizing each piece to avoid that marketing mail look.
Every campaign is different, so we’d love to hear about your next direct mail campaign.
The Addressers is the leading direct mail house in the nation for a reason. Our pricing is always competitive with next day turnaround services. We let our customers speak for our reputation. Don’t take our word for it, click here to read our reviews! Speak to a member of our team for the best advice and a custom quote for your campaign today!
CONTACT US TODAY TO GET STARTED On your direct mail campaign today!
Call (800) 961-4877 from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you: