How Can I Personalize My Next Direct Mail Campaign?
REach out for a quote today on your mail merge direct mail campaign!
Call (800) 961-4877 from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you:
The key to a successful direct mail campaign is all grabbing the attention of your recipients and motiving them to respond to your letter, postcard, brochure, and overall direct mail campaign. And our team of direct mail experts believe a simple mail merge for your marketing or notification direct mail pieces are a way to improve your response rates.
We often get asked “How can I personalize my next direct mail campaign?”
And the answer is mail merging. What is mail merging? Mail merging is the process of generating personalized mailers by using unique information from the mailing list and adding them to your direct mail piece. Mail merging includes names, account #s, offer amounts, property vs mail address, amount due, images, unique QR codes or URLs and more.
As long as you have the information or content you want mail merged in it’s own column, our team at the Addressers can mail merge it for you. Below is an example of an excel/csv file with information you need for the name & address and mail merging:
This excel/csv file screenshot gives you the mail merge option to potentially have the salutation as a “Dear (FirstName),” or add “We’d like to offer (Offer Amt) for your home at (Street).”
And as long as your document of the letter or PDF of your postcard, flyer, letter, reply envelope, reply card, etc. has the column titles in parentheses like above, our team will be able to identify where we are going to mail merge and personalize your direct mail pieces.
Check out our mail merge letter services & mail merge postcard services here.
Why is mail merge effective for direct mail?
Mail merging is very effective for your direct mail campaigns because it presents a personal touch most advertisements are not able to add. This ability to personalize each mail piece not only provides key information for that exact recipient but also it demonstrates a sense of extra effort the recipients will appreciate. They’ll see that their direct mail postcard, letter, flyer, etc. are made for them.
What are common uses for mail merging services?
Direct mail mail merging is widely used for many different purposes and reasons. At the Addressers, we commonly see mail merging used for marketing letters, reply cards, postcards, snap packs, reply devices at the end of a nonprofit letter and more. The beautiful thing about mail merging is it can be applied to most direct mail pieces as long as it is digitally printed.
What separates the Addressers from the competition?
The Addressers is one of the leading direct mail providers in the US. Our years of experience in perfecting the direct mail process allows us to offer premier print & mail services for our clients. Our custom and full-turnkey print & mail services also includes transparent and quick mail merging services for images, QR codes, unique/personalized URLs, and any other information from your mailing list. We will always make sure to send your team proofs of the mail merge for you to approve.
Partner with the best direct mail house in the nation today! Call (800) 961-4877 from Mon to Fri, 8 am to 7 pm PST.