Turn New Movers into New Customers!
New movers are actively searching for businesses in their new neighborhoods to meet their demands. This includes dentists, churches, restaurants, appliance stores, schools, mechanics, and other services/products. Moreover, getting in touch with new households after a move-in is a profitable opportunity for businesses to establish their services/products and to form strong relationships with possible life-time customers. Under New Mover Mailer with Addressers, your business will be the first to welcome new movers into the neighborhood with a custom designed, full-color and high quality, variable postcard and an irresistible, call-to-action offer.
WHy New movers should be targeted?
- New movers spend on average $9,500 within the first three months of moving in
- Around 38 million homeowners move around the US per year
- An average household in the US moves around every 7 years
- New movers spend more in the first 3-6 months in their new homes than they will spend in the next 3 years
- Around 75% of new movers purchase major move-related products and services such as furniture, electronics, remodeling, appliances, etc
How it Works (100% Turnkey)
You choose the service area of new movers you want to target and mail. The options include mileage radius (i.e. 5 mile radius), ZIP Code, or carrier route.
We obtain a premium New Mover mailing list for the service area you would like to target. The new list of movers are 100% customized to fit your campaign.
We custom design the postcard artwork, print at our own facility with a state-of-the-art digital press on thick 14 pt. stock postcards, and mail personalized, variable postcards monthly greeting new movers in your service area
- NO Setup fee.
- FREE custom design for your postcards
- LOWEST prices compare to any other new mover programs- GUARANTEE!
- Monthly mailings as LOW as $200 per month
- NO cancellation fees
- NO contracts
- High quality, digital, variable, full-color direct mail postcards on 14 pt. stock
- Adding a person's name(variable) and full color in the direct mail can INCREASE response by 135%
- Initial Program Setup Fee: INCLUDED!
- Custom Postcard Design: INCLUDED!
- Variable Data Printing: INCLUDED!
- Jumbo Size Postcard (6"x9"): INCLUDED!
- High Quality Thick 14 pt. Stock: INCLUDED!
- Postage and Mailing: INCLUDED!
Contact us today to get started on NO Initial Cost & No Contract Program!
REcommended new mover Strategy
Call (800) 961-4877 from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you:
- Offer new movers a deal or free gift(i.e. free appetizer/free consultation) to give them a reason to visit
- A small loss opens the opportunity of forming a loyal relationship and possible life-long customer
- Send a postcard to the same new mover at least 3 times or for 3 months
- New movers are busy and it's difficult to perfectly time how they will react to your postcards (i.e. they could be very busy at certain parts of the move-in)
- Send a postcard to the same mover at the 6th month since the move-in as a final reminder with a coupon
- Mail to a 5-10 mile radius (Businesses know best where clientele and competitors are located)
- Recommend that you stay on the program for about 5,000 mailer in total
- Any smaller amount of test samples may not properly represent the future effectiveness of your mailing.
who will benefit from new mover mailings
Direct mail is not for all businesses due to high cost and timing. We recommend that you evaluate the "life-time" value that each customer will bring and compare that to the cost of new mover mailing. You can set your own budget and test for a period of time in order to evaluate how this type of marketing will work for you in the long run.
Here is a partial list of businesses that are proven to work with New Mover Mailer:
Dentist * Day Spa * Gym * Private School * Eye Doctor * Day Care * Church *Pool Service * Remodeling/Contractor * Furniture Retailer * Restaurant * Flooring * Carpet Cleaner * Window * Roofing * Plumbing * Air/Heating * Landscape * Pest Control * Home Security * Tutor * Nail Salon * Hair Salon * Family Practitioner * Auto Repair