Advantages of Direct Mail For Churches
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Churches and any religious organization’s marketing goals generally focus on their ability to invite and introduce their organization to new individuals in the area. Whether it is through digital marketing, direct marketing, word of mouth, hosting events, and more, growing a church’s community & welcoming new visitors are crucial for a last longing church and religious organization.
Church direct mail continues to stand the test of time for churches and religious organizations because of it’s ability to reach their community of nearby residents & families at a low cost and send more personable, tangible invitations. Below is the breakdown of the many reasons why direct mail is a necessary marketing strategy for churches.
Targeted mailing lists
Direct mail campaigns are widely used for churches and their marketing efforts due to the ability to reach individuals based on specific targeted mailing lists. You’ll be able to hit families with children for VBS or young adults for the college/post grad groups or general residents in the area closest to the church. Church direct mail lists offer many different ways you can potentially target your specific target audience for your church.
Learn more about our targeted mailing lists for churches here.
Nonprofit discounts
The USPS offers a fantastic discount for any nonprofit organization, including churches, who apply for a nonprofit authorization # or NPA# at their local USPS. This discount can be achieved through a free application and the status of the # lasts the lifetime of the organization. There are no hidden fees and it is a no-brainer to apply for this # if your church plans on sending any direct marketing campaigns with church mailers. With the nonprofit authorization #, your targeted direct mail campaigns for your church of postcards, letters, flyers and more will be sent at a highly discounted rate.
Learn more about nonprofit mailing campaigns here.
Scalable & easy to outsource
One of the major benefits of church direct mail campaign that cannot be understated is the seamless process it takes to outsource these church direct mail campaigns and hit a large audience at a low, low cost. Direct mail companies like the Addressers offer one-stop-shop, turnkey church direct mail services from the application process, targeting, printing & mailing. You and your church will be able to mail out thousands of direct mail pieces to your specified audience and messaging in a few days and at the lowest of costs.
Learn more about our premier direct mail services here. Check out our church postcard samples as well.
In conclusion:
Direct mail for churches is an absolute must whether you’re looking to announce a new church to local residents or reaching out to nearby families for an event. Direct mail campaigns for churches are widely used because of the targeting capabilities, discounted nonprofit postage and how scalable and easy to outsource to companies like the Addressers.
Our team takes so much pride in the ability to make direct mail marketing easy and seamless for our local and national churches. Our one-stop-shop turnkey services can handle all aspects of your church direct mail campaign in just a few days. Get a head start on your next church direct mail campaign today!!